Nicole Bidwill
Nicole Bidwill is Vice President for the Arizona Cardinals Football Club, a National Football League franchise that has been in her family since her grandfather, Pro Football Hall of Famer Charles Bidwill purchased the team in 1933. Nicole’s father Bill ran the day-to-day operations for decades, as a result Nicole has grown up with the team. Her first job out of college was as a marketing assistant for the Cardinals. She spent several years as the club’s Director of Gameday Entertainment. Nicole championed to bring the cheer program in-house and hatched the mascot, Big Red, during halftime in 1996. She helped found and continues to participate in the grant approval process for Cardinal Charities; a 501(c)3 grant-based program supporting local 501(c)3s that promote education, healthcare, and alleviating poverty.
Nicole can be spotted in the community on a regular basis with the Arizona Cardinals Community Relations Crew. She is also frequently accompanied by one of her therapy animals; supporting those in the community who need it the most. Nicole and her English Mastiff, Hank, make their rounds with visits to hospitals and homes of chronically ill children, hospice patients, and foster children. Nicole recently added 2 Therapeutic Shire horses, Sugar, and Gunther, to her team of therapy companions. The horses have been trained and developed by volunteers and professional trainers to have meaningful interactions with foster children, cancer patients, people experiencing addiction, depression, anxiety, and homelessness. Nicole and her therapy animals have appeared in parades, at schools, and during Covid they put on drive-thru birthday parties.
Nicole is a devoted philanthropist whose recent awards are a good indication of the impact she has made in her community. She has received the Girl Scouts’ Promise Award, which is bestowed on organizations and individuals that parallel the Girl Scout Law. She has received the FBI’s Community Service Award; the Inspiring Greatness Award from Not My Kid; and the People Choice Winner from Dancing with the Stars for raising a record-breaking donation for the National Kidney Foundation.
Nicole served on the Commission to Prevent Violence Against Women for the Governor’s Office of Youth, Faith, and Family in 2014-2015.
Nicole graduated from Marymount University with a Bachelor of Business Administration and a Master of Business Administration. She lives in Phoenix and has two teenage boys.
